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2010 Mitsubishi Evo MR Touring Pricing Announced


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Mitsubishi finally announced pricing information on its new Evolution MR Touring model, and its not cheap.  With a base MSRP of $40,990, the top of the line Lancer finally spills over the $40K line, and is no longer has a ”bargain” sticker next to it.  If you were to go and check every option box when you were to order one, you may actually start considering something a lot more in the sport luxury segment like Audi or BMW.  The fully loaded 2010 Mitsubishi Lancer Evolution MR Touring would retail for $52,728!  you heard me right, fifty plus thousand dollar Mitsubishi Lancer.  I am sure the actual price will be much closer to $47K tops, but it is still a very large number to swallow (at least for me).

You get the typical 291-horsepower turbo four-cylinder engine, paddle-shifted dual clutch six-speed transmission, Brembo brakes, 18-inch BBS wheels with Yokohama Advans, Super All-Wheel Control (S-AWC) all-wheel-drive system.  I am sure what Mitsubishi is trying to do is to attract an older crowd by introducing this model, but will they be able to justify this hefty price tag?

Here is a complete list of details:

Official Release Info:

Base Price
$40,990 + $720 destination

Standard Features

  • 291-horsepower turbocharged 2.0-liter DOHC MIVEC engine
  • 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST)
  • Super All-Wheel Control (S-AWC)
  • BREMBO® Braking System
  • 2-piece front brake rotors with alloy hats
  • Aluminum roof, hood and front fenders
  • Enhanced interior noise reduction
  • 18″ x 8.5″ BBS® Forged Alloy Wheels with 245/40R18 Yokohama ADVAN® tires
  • Power glass sunroof
  • Rain-sensing windshield wipers
  • Rear diffuser with dual exhaust outlets
  • Color keyed rear lip spoiler (Replaces large rear spoiler)
  • Sports ABS with Electronic Brakeforce Distribution
  • RECARO® semi-bucket racing seats with fixed head rests
  • Heated front seats and side mirrors
  • Full leather seating surfaces
  • Magnesium steering wheel paddle shifters
  • FAST-Key electronic keyless entry and starting system
  • 710-watt (max.), Rockford Fosgate® performance audio system with nine speakers, including a 10-inch trunk-mounted subwoofer
  • 40GB HDD Navigation with Music Server
  • Bluetooth® hands-free phone system with voice command recognition
  • Seven-airbag safety system including a driver’s knee airbag*

Options
$1999 Navigation System

Packages

Accessories
$84 All Weather Floor Mats
$297 Aluminum/Leather Parking Brake Grip
$281 Aluminum / Leather Shift Knob (TC-SST)
$425 Back Up Sensors
$60 Cargo Organizer
$96 Carpet Floor Mats
$456 CD Changer – 6 Disc and Tuner
$107 Chrome Side Mirror Covers
$34 Cigar Lighter
$625 Front Air Dams
$125 Front Brake Air Guides
$515 Front Strut Brace
$319 Intercooler Pipes
$37 “Lancer Evolution” License Plate Frame
$244 Mud Flaps
$2499 Navigation System and Install Kit
$142 RALLIART Spline-Type Wheel Locks
$440 Rear Corner Air Dams
$110 Rear Spoiler Extension
$515 Rear Strut Brace
$506 Rear View Backup Camera
$900 Side Skirts
$85 Side Wind Deflectors
$85 Sunroof Deflector
$32 Wheel Locks

Genuine Mitsubishi accessories are all covered by the limited warranty. Installation labor is not included. See your Retailer for details.

Vehicle Warranty
Bumper to Bumper
3-year/36,000-mile, Bumper-to-Bumper New Vehicle Limited Warranty
Powertrain
5-year/60,000-mile, Powertrain New Vehicle Limited Warranty
Anti-Corrosion
7-year/100,000-mile Anti-Corrosion Perforation Limited Warranty
Roadside Assistance
5-year/Unlimited miles Roadside Assistance

*Airbags can cause serious injury or death to anyone too close to an airbag when it deploys. To decrease the risk of injury from a deploying airbag, all occupants must be properly restrained and seated well back, upright and in the middle of the seat. Do not lean against the door. Always place children 12 and under in the rear seat and use appropriate child restraints. Never place a rear-facing infant restraint in the front seat. See your Owner’s Manual and instructions provided with your child restraint for more information.

†See retailer for limited warranty and roadside assistance terms and conditions.

*iPod is a registered trademark of Apple, Inc.

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